In this ongoing research project Charlotte Rohde and Levi van Gelder investigate the semiotics of memes and the stylistic iconography in contemporary digital aesthetics and how we develop a common sense of “visual literacy” through consuming, sensing, and mimicing these media. We want to speculate about tools to navigate the abundance of information online and find ways to redistribute meaning as a (graphic) designer. How can practices of reclamation exist within the restrictions of digital platforms? Can we even speak about authenticity in digital spaces? By applying media theory, philosophy and design theory to exemplary images online, we want to understand how visual digital culture is formed, what it tells about “us” and how it is played back to us.We are assembling a collection of symbols, representations and sensibilities that acknowledge the redundancy of authenticity in contemporary meme culture and yet are also able to enhance a sense of proficiency in employing these symbols.
Lectures hosted at FH Salzburg (2022), Bauhaus Universität Weimar (2022) and UDK Berlin (2022).
(lecture series — collaborative artistic research project)